A Guide to Post-Webinar Survey Questions 

One successful webinar generates around 500 to 1000 leads, which the hosts can leverage to increase their customer base. For a fruitful post-webinar survey review session, the hosts and presenters must ask the right questions. 

These attendee-oriented questions help gauge attendees’ experience, allow hosts and companies to know their strengths and gaps, and use these insights for continuous improvement. 

Through the answers, the hosts can tailor content, make informed decisions, and use the responses to guide future webinar strategies. This article lists the most critical survey questions you can use to improve your webinar hosting experience and strategy. 

Why Ask Questions for a Fruitful Webinar Survey?

It's simple to ask your audience members how they like the content, tools used, technologies, content, and everything else. These questions can become your key to lead generation, tailor content the potential leads want to digest, and become a great marketing tactic. 

  1. Review and Feedback

Reviewing the current webinar can help you make changes to the next one. As the post-webinar feedback session helps you deepen your relationship with the participants, strategically asking them the right questions shows your eagerness to know more about the leads and their interests. 

However, taking feedback instantly is important when the experience is still fresh. Asking questions quickly will generate the highest quality of feedback from the participants. 

  1. Future Webinars Planning

Use the review of the current session to plan the next webinar. The best use of post-webinar surveys question sessions is that they help determine the aspects to include, eliminate, and modify for future sessions. 

From changing the webinar platform to modifying the content, inviting different audiences, using a different technology, tonality, and much more - a good review is crucial to success. 

  1. Content Modifications

Within the point of content modifications, you can go deeper into the questions part to get an in-depth understanding of the content likeness among the audience. 

Frame post survey webinar questions according to the content shared in the webinar to get detailed feedback. You can get social proof and validation about the content and know which topics to skip, improve, and change for the next event. 

  1. Lead Generation

Adding questions specifically related to the attendee’s challenges and interests makes it easier to extract useful information for targeted follow-ups. Questions like  “Would you like to attend more webinars on this topic?” make it easier to target audiences for future virtual events. 

The interested audiences get one step closer to conversion while giving you another opportunity to connect with participants. 

Intelligent utilization of the survey question sessions is to gain attendee feedback and build a community with potential leads for conversion. 

Types of Post-Webinar Survey Questions

Webinars are a critical information-sourcing tool possessing immense value for the hosts. The potential of value creation depends on the questions asked after the webinar. The answers a respondent gives can be used to build better webinar content. 

You can ask four types of questions in the post-webinar survey;

Participant Satisfaction

These questions gauge the overall participant experience and engagement level with the sessions. Respondents share their perceived value in learning, skill engagement, and networking from the webinar. 

They quantify their experiences through a scale-based response or share the overall quality with a one-word response. You can also obtain the participant satisfaction lebel through the Net Promoter Score or NPS survey.

Examples:

  1. On a scale of 1-10, how would you rate your overall experience of the webinar? 
  2. What section of the webinar did you find most valuable?

Host-Related questions

Host-related questions evaluate the participants’ perception of the webinar host. The questions are related to the presenter's performance, style, and engagement to know the host’s impact on the participant's experience. 

The questions can also be framed to ask about the host’s qualities, like their understanding of the topic, ability to address the audience, etc. 

Examples: 

  1. How effective do you think the host was in delivering the content? 
  2. Was the host’s communication style able to engage the audience throughout the event?
  3. Would you like to see the same host in the next event?

Technical questions

These questions are added to take a technical review of every webinar and know whether the host was able to have a technically smooth user experience. 

The questions added help to know whether the host has had a successful webinar once they complete the survey. The responses help hosts resolve the technical issues for future sessions. 

Examples:

  1. Did you face any technical issues while attending the webinar? Please specify. 
  2. How would you rate the overall technical preparedness of the webinar (audio, video, and platform usability)? 
  3. Where would you like to improve the quality of the webinar to have a better experience?

Lead generation questions

These questions are meant to identify potential webinar attendees for the next event. But that is not all; with the interested participants, the hosts can further pitch sales opportunities or evaluate their interest in additional resources. 

Examples: 

  1. Would you like to receive further updates and information about future sessions? 
  2. Which areas would you like our host to talk about in the further sessions?
  3. Are you interested in getting on a one-to-one consultation with the expert host? 

The post webinar survey questions can be rated in various forms, including;

  1. Scale-Based: Scale questions ask the respondents to rate their experience in numbers, which can be 1 to 5 or 1 to 10. Here 1 is the lowest, and 5 or 10 represents the highest rating. Scale questions are straightforward and contribute to data collection of specific review elements. 
  1. Open-Ended Questions: Open-ended questions to write their response, which means every answer can have a unique response and opinion. These questions are time-intensive and require concentration. 

For a respondent to invest time in answering questions after a long session is not ideal. So, limit open-ended questions to 1 or 2. 

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  1. Multiple choice questions (MCQ): MCQs follow specific one-word responses, and the participants are asked to choose one or two options from four answers. 

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Virtual online events are an important source of information gathering and lead generation for the hosts. The hosts benefit in various ways, including having a list of qualified leads, and the attendees gain information about a certain topic. 

What are Some Post-Webinar Survey Questions, and Why are they asked?

In this section, we will list 15 questions allowing attendees to provide feedback. We will share the reason behind asking the question and the benefits hosts obtain from the same. A general rule of thumb about setting questions is not to put too many, too long, and too difficult questions. 

Essentially, we don’t want the users to get bored and skip taking the survey. The survey should follow immediately after the webinar once it is complete. 

Scale-Based Questions

On a scale of 1-10, How Would You Rate the webinar?

This question allows the host to gather information on the participants' likeness of the webinar. 


If more users have enjoyed the webinar, the host is doing the right thing. 


However, if the majority of users didn’t enjoy it, that's a sign to change how things operate. 

For the host or company, this question helps them evaluate performance and identify areas of improvement. 


Moreover, it helps establish benchmarks for future events and addresses the issues participants faced during the event. 


Lastly, it helps with reputation management and gives an opportunity to attract an audience while enhancing company or brand trust. 

How would you rate the content of the slides in the webinar?

While helping to know the relevance of the webinar, it also helps to know the quality of the content added. 


Participants' feedback helps us know about content clarity, informativeness, and engagement levels of content added in all forms. 

Knowing the answers helps hosts with content improvement of the slides and helps the hosts make changes to the upcoming events and presentations. 


The hosts can work on audience engagement based on the responses and add elements that can keep the audiences engaged. 

Multiple-Choice Questions

How strongly will you recommend the webinar to others?

This question helps get a qualitative review of participants' experience and their satisfaction levels. It presents a potential word-of-mouth marketing opportunity. 


When shared with others, one participant can drive ticket sales, and you can gain information on the participants who are eager to share the content with others, further opening opportunities to explore partnerships. 

For the host, the question helps with promotion and outreach, as the participants ready to recommend can become influential promoters and build audience loyalty. 


It helps in building a dedicated audience base and content assessment. Positive responses affirm that the content resonates with the audiences, and negative feedback is an indication of areas for improvement. 

Would you like to attend more such events from the same speaker/host in the future?

This question helps gauge the host’s personal appeal and effectiveness in entertaining the audience. 


The responses indicate a potential for building long-term relationships between the speakers and attendees. 

The question helps determine the speaker's credibility and connection with the audience. 


Positive answers help build a dedicated audience for future virtual sessions, further leading to building trust and continuity. 


Using the responses to this question, the hosts can plan future content, make changes according to the popularity of the content, and improve your outcome. 

How would you rate the speaker’s presentation skills and subject-matter knowledge? 

A webinar’s host or presenter is the face of the event, brand, or company. This question helps evaluate the presenter’s impression of the audience. 


Hosts well versed in their skill, presentation, and technical knowledge can get better responses. 

feedback from this question and provide a performance evaluation of the host specifically related to their presentation skills, and subject-matter knowledge. 


This drives continuous improvement for the speaker’s performance, motivating the speakers, hosts, and presenters to get training. 


Positive responses ascertain the audience's trust in the speaker’s credibility to speak and present. 

Will you join us for any forthcoming webinars?

This question asks the attendees whether they like participating in upcoming events. 


Positive survey results give more confidence to the hosts, opening the potential to build a recurring audience. 

Positive responses increase the likelihood of retaining attendees for forthcoming events. 


The hosts can plan events and gain insights to create further webinars. 


It helps improve marketing strategy and share more valuable content to connect with attendees, which can convert them into subscribers or customers. 

Would you like us to contact you for future webinars?

This question asks for the attendee’s permission regarding future communication. When the responses are positive, it indirectly notifies the event’s success while staying within the attendees' privacy rights. 

Asking the attendees for consent for communication increases their trust in the host and company while helping them create a list of potential leads. 


The hosts can nurture the communication freedom to build dedicated audiences for upcoming virtual events. 


Moreover, the hosts can create personalized outreach material for the attendees for future sessions. 

Would you like to know more about the webinar topic?

Using the survey responses here, the hosts can know the attendee’s interest and liking for the future topics. The hosts can plan future topic content accordingly and deliver content that attendees expect from the event. 

It is a great way to plan content expansion and showcase the host’s expertise on the topic. Positive responses demonstrate the attendee’s hunger for more content, material, and insights. 


Those who want to hear about the same topic are potential leads for the hosts and their brands. It creates an easy channel for further engagement and targeted outreach. 

Post Webinar Open-Ended Questions

Are you satisfied with the networking tools in the webinar?

This question is pivotal in assessing the technical aspects, evaluating the tools, and providing insights into the participant's webinar experience. It allows for gauging the effectiveness of platform features and connectivity.

Platform evaluation is the primary benefit hosts get from this question. As they get feedback for the online event platform, it guides better decision-making for upcoming events. 


The hosts can make technical changes for future events using the responses. They can make changes regarding the platform choice and enhance participant engagement. 

Can you share some of your least and most favorite moments from the webinar?

Audiences are asked to reflect upon specific moments, which hosts can leverage to know the components that resonated well with the audiences and vice versa. The responses from this survey can help you improve and refine future webinars.

A significant benefit is content assessment, which determines the content to be removed in future events. 


Moreover, hosts can implement audience-centric planning to create personalized and targeted content for future webinars. 

Suggest changes on how we can improve our webinars in the future.

This question provides constructive feedback to the hosts for multiple aspects. Attendees may share their experiences and opinions about the host, content, platform, and overall experience. 


As a result, this question helps identify specific areas for improvement. 

The hosts and presenters get extended feedback from the attendees and pinpoint specific areas for improvement. 


Using this information, hosts can improve and address their audiences' issues while taking an audience-centric approach to future hosting. 

Were your expectations regarding the webinar and its content met?

A great question to ask for marketing purposes: the attendees share their expectations from the webinar. 


This helps hosts gauge their pre-webinar marketing and content relevance. 

A great way to check the alignment of participant and host goals, this question helps set clear goals and expectations from the materials shared in the webinar. 


Positive and negative feedback helps check content relevance while meeting the participant's expectations and getting overall satisfaction. 


Detailed feedback from this question helps adjust content creation strategies and marketing processes to meet audience expectations in the future. 

How much has your perception or understanding of the topic or company improved? Share details.

The question lets the hosts assess the impact of the webinar on their perception. The hosts get positive or negative feedback to evaluate the educational value of the webinar content and its impact on brand perception. Using this information, the hosts can improve content strategies for the future.  

A major benefit comes in the form of educational effectiveness of the webinar and knowing whether the host has achieved their goal of improving participants perception. 


The answers help understand the brand impact and how the webinar shapes participants' perception of the hosting company. 

What other topics would you like to hear about in the future?

A great question to ask once the webinar is done, this allows hosts to stay responsive and updated with the audience’s needs. 

The hosts benefit from content diversification information, and decide new themes, content topics, and expand their webinar offerings further.


The webinar strategies can delve into audience-centric programming of the content and tailor content delivery according to the requirements. 


By knowing the audience’s interests, the hosts can enhance engagement and retain participants while exploring opportunities to turn them into customers. 

To Sum it Up

Well-planned and executed webinars are a progressive tool in the hands of companies and brands, allowing them to explore potential marketing opportunities. 

These webinars create scope for the hosts and presenters to introduce new concepts, services, and products to their audiences while increasing their learning. Post-webinar survey queries are a good way to gauge the event’s effectiveness, user experience, and engagement. 

The responses these questions generate for the webinar presenters are a source for evaluating customer experiences. They help gain insights and focus on the important points addressing the customer’s feedback and preferences. 

Qwary offers effective post-webinar survey creation tools. Using our tool, you can build a survey flow using in-built dynamic features. Qwary offers an easy template to create and implement surveys for the webinars. Get in touch to get a product demo and know more about Qwary. 

Frequently Asked Questions

How can I find and identify good webinar survey queries for attendees?

Good post webinar survey questions are clear, concise and relevant to the webinar and its events. Choose easy-to-understand questions, which can provide you with helpful insights related to the business.

What is the 21 webinar survey questions list?

21 webinar questions is a list of relevant and appropriate questions to ask before, during, and after the webinar. These questions provide a comprehensive review of the webinar allowing hosts to gauge its response. 

What are the top 5 questions in a survey following a company webinar?

The top 5 types of questions to ask in a post-webinar survey must include queries that answer How, Why, Who, When, and What. Consider these while choosing the post webinar survey questions. 

What's the difference between pre-webinar survey and after the webinar questions?

Pre-webinar survey questions are asked before the survey begins and understands the attendee’s interest in the webinar. On the other hand, post webinar questions record the attendee’s experience after the webinar is completed. 

What data is important from a survey questionnaire about a webinar?

Both qualitative and quantitative data is essential to acquire from a survey questionnaire. Taking into account the data gathered, hosts can plan the next surveys accordingly. 

Posted 
Dec 25, 2023
 in 
Survey
 category

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